Green tea is a type of tea made from Camellia sinensis leaves and buds that has not undergone the same withering and oxidation processes used to make oolong and black tea. Green tea originates from China, but its production and manufacture has spread to other countries in East Asia.
Green tea is known to be effective against depression, and various types of cancers such as lung cancer, liver cancer, colon cancer, and gastric cancer, among various health issues. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and lower cholesterol as well as triglycerides levels in the body.
The food and beverage industry is all companies involved in the processing, packaging and distribution of raw food ingredients. This includes fresh cooked and packaged foods, alcoholic and non-alcoholic beverages.
The India Green Tea market is growing along with the Food and Beverages industry, but the market is likely to slow down its growth due to the shortage of skilled professionals, suggests the Business Market Insights report.
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Green tea has gained the attraction of Indian consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain weight within desired limits, reduces physical stress, and keeps check on skin redness. The consumers in India prefer beverages that offer functional benefits, which ultimately propels the demand for green tea in the country. This encourages them to seek for green tea products as a preferred alternative to sugar-laden beverages. Green tea, unlike black tea, is minimally oxidized, which is why it’s called green tea. Remember that tea leaves are a plant and have nutrients. It is called ‘green’ because it has been dried without fermenting so there is minimal oxidation during processing. It is made from the leaf Camellia Sinensis.
These factors are expected to offer broad growth opportunities in the Food and Beverages industry and this is expected to cause the demand for immunochemistry assays in the market.
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India Green Tea – MARKET SEGMENTATION
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Aloe Vera
By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- TATA Global Beverages
- Associated British Foods plc
- ITO EN
- Dilmah Ceylon Tea Company PLC
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